Lauren Crow is the Public Relations Director for the Troth. For 10 years, she worked in news and broadcasting in almost every role from on-air talent to overnight technician. Her career then moved into marketing and search engine optimization, where she worked with several Fortune 500 companies in delivering effective targeting marketing. She is the former co-host of Heathen Talk, SHEathenry, and technical director for the Heathen Talk Network. She co-founded Black Bear Kindred of Central Arkansas in 2003 where she has served as She Who Must Be Obeyed since the founding. In addition to her Troth duties, she is also the Vice President of Arkansas Pagan Pride and does freelance marketing and reputation management.